This Kid Was Too Cool for a Helmet, Too
Here's a prime example of complete and utter dis-regard for safety, and common sense. A kid riding a quad without a helmet, going over a jump then getting his head ran over by the ATV. Darwin took a straight shot and missed.
From the looks of this video, the kid hasn't taken a jump like that before. I've seen people get bumped up like that before, but only people that haven't jumped before.
I'm no expert, but I did stay at a Holiday Inn last night, and I'd say that kid has less experience on an ATV than my 4 year old.
Lessons learned?
Wear a helmet! Especially if you're going to be a show-off on camera and jump when you DON'T HAVE ANY EXPERIENCE JUMPING!