Canada ATVers Ride for Trash Pickup

I read on quads.ca that they're scheduling an annual province wide cleanup day, scheduling it this year for September 23. This annual event could prove to be bigger than some of the dune cleanups the ASA has annually in the ISDRA, because these events are going on simultaneously all across the province.
It's great to see groups of concerned, responsible ATVers getting together like this. It's been my experience that, while ATVers and off roaders are usually blamed for the trash and much of the destruction to public and private land, it is often not the ATVers who are responsible for the problem. So seeing them step up to clean other people's trash is even nicer.
Too bad it probably won't get much media coverage.