You may be familiar with Arctic Cat. They do snowmobiles. They've done snowmobiles successfully for over 40 years in successful racing.

You may not be aware that they do atvs as well. They race them. They already have a proven history, too. They've got winning STOCK machines racing, and winning, against other highly modified quads. So it would seem they're doing something right.

Now they're going to put their money where their mouth is and offer up some contingency money.